King Salman Gate was announced by HRH the Crown Prince in October 2025: up to twelve million square metres beside AlMasjid AlHaram, around nine hundred thousand praying spaces, nineteen thousand square metres of heritage restored, and buildings whose crowns slope toward the Kaaba. It is designed for people on foot. The distance a guest still has to cover between transit and a door — in heat, with luggage, with age — is the distance QAF was founded for. Everything on this site is written for that kilometre.
Introducing QAF
A Swiss house, founded for one road. QAF makes four-seat electric vehicles for the last kilometre of the pilgrimage: the distance between where a coach can stop and where a guest is going. Three models — Sand, Stone, Emerald — one platform, and a Bespoke programme for fleets that carry a name.
This site opens with the House, the models and the programme. The Journal will follow the showcase fleet from the first painted panel to the first vehicle in service.
Why the working vehicle carries the flagship's climate package
It would have been cheaper to give the Sand a lighter climate package. We did not, because the person in the back of a Sand on a forty-five-degree afternoon does not know which model they are in, and should not have to. Cool and quiet are not tiers. They are the product.
On not calling it Sahara
The Swiss precedent for what we do is Monteverdi, whose coachbuilt off-roaders of the 1970s were called Safari and Sahara. We nearly borrowed the names. We did not, because both are live marks on other makers' vehicles — vehicles our own customer sells — and because the answer was already on the car. Sand is what the working vehicle wears below the belt line. Stone is the guest vehicle's livery, and the material of the new districts. Emerald is the stone of the mountain the House is named for, and the flagship's colour.
