The three QAF design studies on a private terrace overlooking Makkah in soft morning light

Makkah heritage. Swiss design.

Every arrival
deserves care.

Compact electric vehicles. A generous Saudi welcome.

The QAF story Sand · Stone · Emerald

01 / Belonging to a place

Makkah, at our heart.

An emerald five-door QAF on an elevated Makkah terrace in warm morning light
Makkah, from a quieter perspective.

A city that gives every journey meaning.

Sand-gold three-door QAF Sand in a shaded limestone arrival lane
The smaller streets

A little closer.

Pearl-white three-door QAF Stone at a limestone hotel entrance in Makkah
The welcome at the door

A little more care.

The collection / An invitation to look around

Every angle. Still QAF.

Sand 3-door QAF in sand-gold and bone, three-quarter view in a Saudi marble courtyard
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Sand رمل

Sand-gold and bone

3 doors · 3.38 m · Three-quarter

Meet Sand

The proposed Sand specification puts durable materials and everyday usability first: a practical cabin, easy-to-clean surfaces and a restrained sand-gold finish.

Technical fabric, useful storage and controls that feel familiar. The finish is designed around repeated journeys and straightforward care.

Four photographic angles of the proposed design. Cabin layouts and final specifications remain subject to development.

The QAF cabin in mocha and bone with geometric leather details and a view towards the palms

02 / A welcome, from within

The guest is
the reason.

A cooler cabin. A softer touch. A moment of calm.

Within the cabin

The welcome is in the details.

Choose a point.
Take a closer look.

The proposed Emerald cabin in bone and mocha, with a central guest console
01 / 03

A softer welcome

Bone and mocha, with restrained geometric stitching. Materials chosen for touch, comfort and daily care.

Designed around the Muslim guest

Meaning in the smallest things.

Faith, care and Saudi hospitality.
Select a detail to look closer.

A closed emerald Qur’an in a raised, lined console compartment with a separate tasbih recess
01 / The Qur’anA place of respect.

A dedicated, lined place for the Qur’an, with a separate recess for a tasbih. Thoughtfully protected and close to hand.

A satin-brass compass set into a mocha leather console lid
02 / The Qibla detailA moment to orient.

A discreet compass detail within the cabin. The proposed digital Qibla aid would require calibration and location testing.

A neatly rolled prayer mat in its own lined cabin compartment
03 / Prayer-mat storageReady for a quiet pause.

A clean, dedicated compartment for a prayer mat, kept separate from everyday luggage.

Dates and water in a fitted brass hospitality tray on a mocha armrest
04 / Dates & waterHospitality, within reach.

A place for a simple welcome. Proposed removable trays make presentation and daily cleaning equally considered.

Two satin-brass rotary controls in a mocha leather armrest
05 / Optional recitationA quieter kind of listening.

A proposed guest-controlled recitation mode: optional, personal and easy to silence. Audio selection and licensing are part of development.

A discreet cabin hook designed to keep a guest’s garment neatly hung
06 / The ihram detailCare for what you carry.

A carefully placed garment hook and considered storage for the things that accompany the pilgrimage.

Guest features shown are design proposals, subject to development, validation and applicable audio licensing.

A palette with a sense of place

The closer you look.

01 / Sand-gold

A colour drawn from the landscape.

A warm metallic finish, balanced by a lighter roof or sill. The second tone follows the body’s natural lines.

02 / Leather & geometry

A pattern, felt as much as seen.

The eight-pointed geometry appears through perforation, stitch and light. Familiar to the eye, gentle beneath a hand.

03 / Satin brass

Warm metal. A measured touch.

A softer lustre than polished gold. Small tactile surfaces that invite a hand without catching every reflection.

04 / Mocha headlining

A quieter view above.

A soft overhead finish continues the cabin palette, with gentle light and a carefully finished edge.

Saddle leather key fob with fine stitching and a satin-brass ring on a mocha seat
The first thing you hold

Before the door opens.

Two shallow satin-brass tailgate details: Arabic qaf on the left and Saudi palm-and-swords plaque on the right
Two signatures. A sense of belonging.

A small mark.
A sense of place.

Our brass ق, to the left.
The Saudi emblem, to the right.

A different perspective

Thoughtful, layer by layer.

QAF emerald: from above — illustrative design study

Four places. Every centimetre considered.

A view into the proposed cabin: two rows, a clear centre line and useful spaces within a compact body.

Illustrative design studies, not manufacturing drawings. Seating, packaging and final engineering remain subject to development and validation.

Care for the guest. Clarity for the operator.

A welcome worth repeating.

The whole day matters.
So does the next one.

White and sand-gold QAF vehicles at a shaded Saudi courtyard charging depot

Ready for the next journey.

Charging, daily checks and a service plan developed around the route.

Pearl-white QAF Stone waiting at a refined limestone hotel entrance

At home at your door.

For hotels, residential districts and the places where a personal welcome begins.

From first light to the last arrival

A city that never stops welcoming.

Move the divider.
See the terrace after sunset.

The QAF collection on a private Makkah terrace at blue hour
The same collection and terrace in soft morning light
First light After sunset

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The same QAF collection and private Makkah terrace at blue hour
Makkah first. A world of welcome ahead.

Small journeys.
Deep meaning.

Begin a fleet conversation Shareholder room

The QAF story is expressed through AI-assisted design visualisations. Vehicles, settings, finishes and guest features shown are concepts; final specifications remain subject to development.