The brand vision
Saudi purpose.
Swiss discipline.
QAF is building a new kind of automotive house: compact electric mobility with Swiss design oversight, shaped for Saudi Arabia, and made for the important kilometres that full-size cars cannot serve well.
A complete point of view
QAF begins with a proven electric platform, then changes what the guest sees, touches and feels.
Body finish, cabin, materials, colour, controls and quality assurance are considered as one product. Exterior, interior and ownership belong to one idea: a small vehicle with a generous welcome and a clear standard of care.
Three-door and five-door bodies give the house a useful range: intimate transport for two or four, and a longer flagship for hosts, families and principal guests.
Saudi × Swiss
Two cultures of hospitality
Saudi Arabia gives QAF its purpose: generous hospitality, ambitious new districts, difficult heat and a clear need for dignified movement where conventional traffic ends.
Switzerland gives QAF its method: proportion, restraint, engineering oversight, precise finishing and the belief that a small object deserves the same care as a large one.
That shared point of view shapes QAF from the first sketch to the service plan.
Small enough for the places people walk. Considered enough for the people they welcome.
Makkah first
The proposed first programme puts the vehicle in the setting that inspired it.
The new precincts around AlMasjid AlHaram demand movement across the last kilometre without compromising the calm, dignity or architectural character of the place. Heat, dust, gradients, crowds and continuous service make Makkah the right proving ground.
QAF is designed to earn trust there first. That beginning shapes the vehicle, but it does not define the boundary of the brand.
Then beyond
The Muslim world contains thousands of last kilometres waiting for a better vehicle.
Madinah, Jeddah and the Gulf come naturally after Makkah. Beyond them are historic centres, resorts, campuses, residential districts, hospitality estates and seasonal gatherings where a quiet, compact vehicle can carry people with more dignity.
The ambition is a focused global automotive brand: one recognisable product idea, adapted through body, finish and service to the place it belongs.
A disciplined path
Two bodies. Three expressions. Develop the compact three-door and longer five-door around one coherent standard.
One proving ground. Demonstrate reliability, service and hospitality in Makkah.
One house. Build a recognisable design language, atelier standard and ownership experience.
Then a family. Extend the idea only when every new vehicle earns the QAF name.
Build the next kilometre with us.
We are speaking with districts, hospitality groups, partners and people who share the vision.